I wish this was an April Fool’s joke, but it’s not. Deutsche Telekom is demanding that Engadget Mobile discontinue its use of the color magenta, as it causes “confusion” between the brands. In response, Engadget has gone a lovely shade of pink for the day (although, I kind of love it and wish it would stay that way). Ryan has started a campaign (OK, maybe he didn’t mean to start it, but I am) to show DT that we won’t be bossed around! We’ll use #ed008c to our little hearts content!
It’s so silly, but it’s also a symptom of big business getting it all wrong once again. I’m not against protecting your trademark, but I’m definitely against frivolous and needless lawsuits. Oh, I’m sorry, were too many people going to Engadget Mobile to buy Sidekicks? Was Verizon blaming DT for leaked photos on Engadget Mobile? I don’t think so.
Please, feel free to argue in the comments, or to steal the image above and spread the word.